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VIP Dealer Seminars at Marriott City Center 8:30 am–4:30 pm

Building Your Brand

Location: St. Croix I

Presented by: QBP Marketing Director Ryan Johnson & QBP Director of Organizational Development Lori Richman

Learn why building your brand matters. This workshop reviews basic concepts of brand science through guided exercises with a brand imprint, a tool to clarify identity and position to build a better Shop Brand. From theoretical concepts of brand identity to real-world application, you’ll learn concepts that will help customers and staff alike understand and identify with your shop.

Open To Buy: Purchasing For Profitability

Location: Ballroom 4

Gretchen Graham, QBP Purchasing Supervisor
Sarah Johnson, QBP Supply Chain Analyst
Chris Kegel, Owner of Wheel and Sprocket
Christine Konkol, Database Manager/Buyer/Inventory of Wheel and Sprocket

Inventory presents both a great asset and a great risk in business.  Open To Buy is a tool that mitigates inventory risk by providing analytics and a process for making good inventory decisions. Attendees will gain a foundational understanding of Open To Buy and the basic tools needed to apply it to day-to-day business.

Increase Sales Through Effective Merchandising

Location: Ballroom 3

Presented by: Bicycle retail merchandising expert Mercedes Ross

In this smartphone-dominated world, how people shop is changing. Great merchandising creates a positive experience that maximizes foot traffic in your store. Merchandising expert Mercedes Ross will show you how to adapt to a changing market with the basics of merchandising.

Bike Fit As A Sales Strategy

Location: St. Croix II

Presented by: Bike fit expert Craig Watson

Done well, offering professional bike fitting can increase your sales and profitability; done poorly, it can turn customers off. In this seminar you’ll learn the ins and outs of bike fit and how to use this service to grow your business.

When The Carrot Doesn’t Work

Location: Deer Lake & Elk Lake

Presented by: QBP Human Resources Manager Amber Monson & QBP Human Resources Generalist Kate Bolin

Some employees seem unwilling to grow and develop no matter how hard we try to encourage them. This seminar will cover concepts and techniques to leverage your authority as an employer in a way that is clear, empathetic, legally defensible, and gets results.

DIY Shop Design & Fixtures

Location: Deer Lake & Elk Lake

Presented by: James Geier, President/Founder of 555 International Inc.

Combining his extensive experience as a designer and manufacturer of retail environments for over 25 years with his life-long passion for bike building and customization, James Geier, president of 555 International, will share insights on store planning and DIY display solutions that have proven throughout diverse retail markets to stimulate visual interest and increase profitability.

Top 10 Truths About Profitability

Location: Ballroom 3

Presented by: QBP Director of National Accounts Todd Cravens

QBP’s Todd Cravens discusses business truisms that drive a profitable bicycle business.  Learn a few simple ways to that can help to protect and expand your business’s profitability.

Motivating Your Staff To Customer Service Excellence

Location: Ballroom 4

Presented by: QBP Customer Service Manager Bernie Doll

Nearly every shop declares, “Our customer service distinguishes us from our competitors.” But does it? In this session attendees will learn additional perspectives on what makes great customer service, and will begin to develop a plan to set expectations and instill the essence and practice of great customer service in their staff.

Selling Softgoods

Location: Birch Lake

Presented by: David Cathcart of Louis Garneau

With savvy purchasing, training, and merchandising, softgoods can be profitable. Join apparel-industry veteran David Cathcart of Louis Garneau as he shares proven approaches to driving softgoods profitability. You’ll learn how color, model, fit, and depth plays in to effective buying, and how tuning your inventory can drive more full margin sales. You’ll also hear how to improve your team’s skills around dressing room management, creating collections, and key closing phrases.

Looking for New Customers: Support the Growing School Cycling Movement!

Location: Maple Lake

Presented by: Austin McInerny, NICA Executive Director & QBP Advocacy Director Gary Sjoquist

The National Interscholastic Cycling Association (NICA), works directly with schools in 14 states presently (and growing) to inspire and grow young cyclists, which is good for your community and your business. How can a local bike shop, with good relationships in the community, work with local schools to inspire new young cyclists and build loyal customers?  What are the steps to begin a league, or to successfully working with your local school teams and high school cycling league if one exists? Come learn from NICA’s executive director and QBP’s Gary Sjoquist (and the founder of the Minnesota High School Cycling League) about steps to take and resources available to get involved with the quickly exploding interscholastic cycling movement.

Harnessing Categories For Fun and Profit

Location: St. Croix I

Moderated by: QBP Distribution Sales Manager Alix Magner

With independent bike shops under increasing pressure to compete, focusing on underserved categories can increase sales and establish your shop as a unique specialty destination. In this seminar you’ll learn how to add or expand niches to set your business apart, and talk with the experts in ‘outdoor,’ BMX, winter riding gear, and Lazer’s future-tech ‘wearables.’

Chris Kegel’s 10 Lessons Learned

Location: Ballroom 3

Presented by: Chris Kegel, Owner of Wheel & Sprocket

Chris Kegel has had plenty of successes and made some great mistakes over 40 years owning and operating bike shops. The owner of Wheel & Sprocket will talk about his experiences: problems he’s faced, solutions he’s tried (good and bad), and the ten most important bicycle retail lessons he’s learned.

Wheel & Sprocket is one of America’s largest independent bike shops, with seven locations in Wisconsin and Illinois.

Motivating And Training Your Staff

Location: Ballroom 4

Presented by: QBP Leadership Development Manager Kathi Livolsi, & QBP Development Training Specialist Annie Gleeman

Your staff may be up to speed on bikes, but there are many aspects of their jobs that are non-technical. What do you expect from your staff when it comes to things such as attitude, self-motivation, and hearing feedback and making changes? We’ll cover these topics and more to help you better identify weak spots in your team and develop solutions.

Saris: Exclusive 2015 Product Preview

Location: Crystal Lake

Presented by: Chris Fortune, Saris Cycling Group President
Ken Hannes, Rack Product Manager
Fabio Pedrini, Lead Saris Rack Designer

Be the first to experience the newest addition to the Bones rack family.

Eighteen years ago, Saris Cycling Group revolutionized the car rack industry with the introduction of the Bones Rack.  Since then, over 1 million Bones racks have been sold through independent bike dealers around the world, the design has won numerous awards, and in November 2014, the US Patent and Trademark Office granted the Bones Rack the coveted and difficult-to-obtain trademark registration, solidifying its iconic design.  Hear from Saris rack designer Fabio Pedrini about the Saris design philosophy, the evolution of the car rack category and be the first to preview our newest cutting-edge addition to the Bones Rack family.

Social Media For Local Bike Shops

Location: St. Croix I

Presented by: QBP Social Media Channel Coordinator Mike Roering and Arleigh Greenwald, proprietor of and general manager of Salvagetti Bicycle Workshop in Denver, CO

Integrating social media into your business strategy can help increase customer engagement and drive business to your store. Learn the basics of social media, how to use different tools effectively, and start a social media plan for your shop.

The Highly Profitable Service Department

Location: Ballroom 4

Presented by: QBP category sales manager Clayton McLagan

Do you want to grow profitability in your service department? Learn how to deliver a great customer experience while driving profits for your shop using easily implemented processes.

Seasonality Strategies For Success

Location: St. Croix II

Facilitated by: Jeff MacPhail, QBP Technology Training Specialist & Scott Haraldson, QBP Sales/Service Training Coordinator

A new kind of Frostbike seminar, this is a formal networking session for bike shop owners and managers to discuss successes and failures in product, staffing, and projects, and other strategies to make the most of the ‘off-season.’

Best Practises for Lightspeed Retail

Location: Ballroom 3

Presented by: Justin Laing, Director of Retail Development for Lightspeed

With so much power and possibility at your fingertips, there are always new things to learn about getting the most out of your point of sale system. This session will take a “deep dive” into the features of Lightspeed P.O.S. and show you ways to maximize selling, inventory, and more.

45North Product Preview (Invitation Only)

Location: Deer Lake & Elk Lake

Presented by: 45North staff

Eurobike Award-winning 45North reveals their most exciting upcoming products and presents an overview of their 2015 lineup.

Optimizing Differentiation For Your Smart E-tailing Website

Location: Pine Lake & Cedar Lake

Presented by: David Wert, Client Services Director for Smart E-tailing

Learn ten simple things you can do to ensure that your store’s website is unique, engaging, and accurately reflects your culture and brand.